She’s Lost Control was born amidst the creative hub of East London in 2014 and became the UK’s first conscious style and wellness brand for modern soul seekers.
Founders Jill Urwin and Cheryl Eltringham took a leap of faith after over 10 years as a Fashion Buyer and Designer respectively, to launch a brand with a meaning and purpose. They wanted to bring together their two worlds... fashion and ‘now’ age consciousness, proving that the two need not be mutually exclusive.
Recognising the rising trend for experience-based and conscious consumerism, Jill and Cheryl have created a modern lifestyle brand with a mindful appraoch. From events and consultation, to product and collaboration, SLC strives to fulfill it‘s 3 core pillars:
- E V E R Y T H I N G H A S ME A N I N G
All products have a purpose or were meaningfully made by hand with love and intent.
- B E T R A N S P A R E N T
We strive to ensure that all our products and ingredients are ethically sourced and continue to work towards a more transparent world with a positive social and environmental impact.
- C R E A T I V E I N N O V A T I O N
Remain at the forefront of style and creative innovation for modern soul seekers... influencing self, home, work, style and culture
We hope you join or tribe...